Work is being reimagined.
We're building the new foundation.

Between the rise of AI and the collapse of traditional trust, the old rules of corporate structure no longer apply.

New World Labs is architecting the brands, cultures, and policies required for today’s workforce and beyond.

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VISION

We believe it’s time to redefine
the social contract for the AI era,
ensuring that labor is treated
as a protected investment rather
than a liquid asset.

In a world of automated decisions, New World Labs exists to create a new foundation: a synthesis of cultural honesty, narrative clarity, and legislative parity that turns the volatility of today’s corporate landscape into a competitive advantage.

We build the foundations where people can do more than just survive the transition;

they can lead it.

Career Clients

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Trusted by Chipotle, Macy's, Kimberly-Clark, Booz Allen Hamilton, UnitedHealthcare, Shake Shack, DaVita, Edward Jones, Hitachi, Dollar Tree, and 20+ enterprise brands.

Narrative
Architecture

Common
Ground

The
Lab

Public
Discourse

NARRATIVE ARCHITECTURE

The era of the optimized
story is over.

In the Great Flattening of 2026, content is infinite but trust is scarce. Traditional branding focuses on Reach; being seen. Narrative Architecture focuses on Resonance; being believed.

We build systems of truth that allow organizations and leaders to cut through the noise of AI-generated beige and establish actual trust density.

FOR ORGANIZATIONS

The ATTRACT
EVP Model

FOR FOUNDERS

Narrative
Residencies

Talent brand is not a slogan.

It's a reckoning.

Most companies treat their Employer Value Proposition as a marketing layer. We treat it as a structural foundation.

Using the proprietary ATTRACT Framework, we bridge the gap between the culture leadership wants to sell and the experience employees are actually living.

Audit & Authenticity: Stripping away the corporate polish to find the real story.
Talent Personas: Moving beyond job titles to psychographic archetypes.
Transparen Commitments: Defining the non-negotiables of the social contract.
Real-Life Integration: Ensuring the brand survives the first 90 days of deployment.
Culture Narratives: Building modular stories that adapt across department and geographies.
Testing & Optimization: Measuring what matters – sentiment, retention, alignment, and the gap between brand and behavior.

Download the EVP Playbook

High-velocity brand building

for the architects of the future.

Startups and emerging leaders often face a narrative gap.

They have the product and the vision,

but they lack the character-driven

storytelling required to move markets.

A Narrative Residency is an immersive,

fractional engagement designed for

companies that need an architect,

not an agency.

We embed within your leadership team

to build your story's pilot season:

Showrunner Methodology: Applying cinematic world-building to your corporate identity.
Trust Signal Sequencing: Moving your audience from passive exposure to low-friction to deep commitment.
Executive Visibility: Turning founders into protagonists who lead the discourse, not just the company.
Velocity Optimization: Scaling engagement intensity with our without ad spend.

Schedule A Residency

COMMON GROUND

Most M&A advisors

close the deal.

We close the distance

between people.

Nearly 60% of M&A integrations fail because of culture problems.

When the human asset is ignored, valuation leaks, momentum stalls,

and the rumor mill moves faster than leadership.

Common Ground is a specialized change integration consultancy

for mid-market firms navigating their most critical transition: the first 180 days.

Book An Integration Briefing

OPERATIONAL
ARCHITECTURE

Building the HR and TA systems that
allow the two companies to function
as one.

NARRATIVE
INTEGRATION

Building the shared story that ensures
the people actually want to stay
and thrive.

180-Day Engagement

We don't just provide a slide deck and leave.

We embed as a high-velocity change management team

to manage the Integration Experience (IX).

1

PHASE ONE

The First 30

(Atmospheric Stabilization)

Stop the talent bleed.

We map the cultural landmines, align leadership narratives, and establish a single source of truth before the rumors take hold.

2

PHASE TWO

The Core 90

(Structural Alignment)

Deploying the ATTRACT Framework across the new entity. We redefine the unified EVP and build the operational bridges between legacy systems and the new world.

3

PHASE THREE

The Final 60

(Cultural Cohesion)

Pressure-testing the new foundation. We gather sentiment data, refine the modular culture narratives, and hand off a durable

internal brand and operation that sticks.

THE LAB

Research.

Advocacy.

Accountability.

The Lab is the R&D arm of our consultancy.

Here, we analyze the shifting macroeconomic landscape, track the Great Flattening

of work, and architect the policies required to protect the modern social contract.

We aren't satisfied to just watch the world of work change. We're looking to pressure-test the systems that govern it.

Labor Reform
& Advocacy

Intelligence
& Analysis

The social contract isn't a suggestion.

It's a requirement for a

stable economy.

We believe that human labor is an investment to be protected, not an asset to

be liquidated for shareholder leverage. Our advocacy work focuses on closing the legal loopholes that allow profitable corporations to destabilize the American workforce.

The Three Pillars of Reform:

Economic Necessity Standard: Pushing for a just-cause standard for mass layoffs at profitable firms.
Remote Site Loophole: Amending the WARN Act to redefine "site of employment" for the modern, distributed workforce.
50-Person Threshold: Expanding federal labor protections to match the FMLA standard for small-to-mid market parity.

Join the Movement

Reports from the field.

Our research explores the intersection of AI, applicant tracking systems (ATS),

candidate experience, and the ever-growing devaluation of the worker. We provide the clear signals in a world of

automated noise.

Corporate Accountability Data: Tracking the delta between executive compensation and workforce stability.
AI & Bias Research: Investigating the impact of automated recruitment on protected class data and human integrity.
2026 Restructure Report: Macro-analysis on how generative AI is flattening traditional organizational hierarchies and the resulting identity crisis for mid-level leadership.

Visit Reports From the Field

The Dispatch

The Archive

Bi-weekly briefings on the restructuring of work

in the US.

Stay updated with our latest deep-dives into industrial history, tech suppression, and the future of labor. Our goal is to move past the clickable headlines to find the underlying logic of the new world.

PUBLIC DISCOURSE

The voice behind

the transition.

The restructuring of work won't happen in a vacuum. It requires a new vocabulary, a new set of ethics, and a narrative that can withstand the Great Flattening.

Jillian O'Malior is the Founder & CEO of New World Labs and the principal architect behind the ATTRACT Framework and Showrunner Methodology. She speaks at the intersection of corporate accountability, narrative integrity, and the future of work.

Jillian O'Malior, Founder and CEO of New World Labs

THE PRINCIPAL

Jillian O'Malior
Founder & CEO

With 15+ years in talent brand strategy and recruitment marketing, Jillian has spent her career building the creative engines for agencies and organizations.

After navigating the AI-driven job market firsthand, she founded New World Labs to build the brands, cultures, and policies for today's workforce and beyond.

Her work has generated millions of organic impressions and engagement by rejecting sanitized corporate communications in favor of radically empathetic, data-driven storytelling.