# New World Labs

> New World Labs is an employer brand and culture strategy consultancy architecting the brands, cultures, and labor policies that keep people first in the age of intelligence. Founded by Jillian O'Malior, NWL works at the intersection of narrative integrity, corporate accountability, and the future of work.

New World Labs offers three core services: Narrative Architecture (employer brand and EVP strategy), Common Ground (M&A culture integration), and The Lab (labor policy research and advocacy). The firm works with mid-market to enterprise organizations navigating the human consequences of AI-driven restructuring.

## Services

- [Narrative Architecture & EVP Strategy](https://www.newworldlabs.co): Employer brand consulting using the proprietary ATTRACT Framework to close the gap between the culture leadership sells and the experience employees live.
- [Common Ground — M&A Integration](https://www.newworldlabs.co): 180-day culture integration engagements for mid-market firms protecting valuation through people-first change management.
- [The Lab](https://www.newworldlabs.co): Research, labor reform advocacy, and intelligence on AI's impact on the workforce.

## Content

- [Reports from the Field](https://www.newworldlabs.co/reports-from-the-field): Case studies, research notes, jobs report analysis, and field observations on labor economics, corporate accountability, hiring, and leadership culture.
- [The Archive](https://www.newworldlabs.co/the-archive): Operational frameworks and case studies including the ATTRACT EVP Playbook and Narrative Residency case study.
- [The Dispatch Newsletter](https://newworldlabs.beehiiv.com/): Bi-weekly briefings on the restructuring of work in the US.

## About

- [Jillian O'Malior — Founder & CEO](https://www.newworldlabs.co): 15+ years in talent brand strategy and recruitment marketing. Principal architect of the ATTRACT Framework and Showrunner Methodology. Speaker on employer brand strategy, corporate accountability, labor reform, and the future of work in the AI age. Featured on Chad & Cheese, TA Week, SRSC, Workfluencer, American Nurse, and ASPHP.

## Contact

- Consulting inquiries: [https://www.newworldlabs.co/contact](https://www.newworldlabs.co/contact)
- Speaking inquiries: [https://www.newworldlabs.co/contact](https://www.newworldlabs.co/contact)
- Email: jillian@newworldlabs.co