Pilot Season: The Showrunner Playbook

The single character edition of the Showrunner Method.

Forty pages, seventeen exercises, and my own filled-in answers in the back. Build the story architecture first; the posting gets easy after that.

Most persona brand advice starts with the posting. This starts with the story.

Seventeen exercises across five parts: your plot (two of the seven that exist), your antagonist, your stakes, the gate every piece has to pass, the three voices you write from and how they trade off, the surfaces you own versus the ones you rent, a twelve-week season, and the four numbers worth tracking.

The back of the book is my own answers, filled in—the actual bible I ran for ninety days on $0 in paid spend. 87 followers to over 16,000. Engagement at 3.4x the industry benchmark. Every other workbook like this hands you blank boxes.

Forty pages, yours to keep. If you're between jobs and this is a stretch, reach out and we can find a deal.