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Reports from the field.
This is where the work gets documented.
Case studies, research notes, and field observations from New World Labs – on narrative,
culture, M&A, and the structural forces reshaping work.
Think of it less as corporate thought leadership, and more as evidence.
A Change In Tone
Just shy of a year ago, I started my content journey on Substack and social media. I had been laid off after 7 1/2 years with a recruitment marketing agency – a shock, but not a surprise. My goal was simple: talk about employer brand, culture, and leadership without the red tape. Be bolder. Cut the unnecessary fluff. I had been writing in a palatable, corporate-friendly way. Thinking outside the box while staying close enough to the box to be appealing. That stops now.
Dec 2, 20255 min read
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