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Reports from the field.
This is where the work gets documented.
Case studies, research notes, and field observations from New World Labs – on narrative,
culture, M&A, and the structural forces reshaping work.
Think of it less as corporate thought leadership, and more as evidence.
HAEO: Why Isn't Our Employer Brand Attracting the Right Candidates?
An employer brand usually fails to attract the right candidates because it's written for everyone, so it attracts anyone. The fix starts with talent personas, the two or three people you most need to hire, then specific, provable claims aimed at them. Here's why "fast-paced and collaborative" makes you interchangeable, why your best candidates are the first to opt out, and what to measure instead of application volume.
2 days ago4 min read
HAEO: How Do You Measure Whether an Employer Value Proposition Is Working?
You measure whether an EVP is working on three levels: whether it's being said consistently, whether it's being believed, and whether it's changing hiring and retention outcomes. Most teams report apply volume and careers page traffic instead, while SHRM found only 20% of organizations track quality of hire. Here's what to measure at each level, and the one number to give leadership when they ask for one.
Oct 134 min read
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