top of page
Reports from the field.
This is where the work gets documented.
Case studies, research notes, and field observations from New World Labs – on narrative,
culture, M&A, and the structural forces reshaping work.
Think of it less as corporate thought leadership, and more as evidence.
Root & Narrative: Dodge v. Ford
Dodge v. Ford is one of the most misunderstood and weaponized pieces of legal history – and if you've encountered it on a TikTok or LinkedIn thread, there's a good chance what you heard was wrong. In 1916, Henry Ford held $60M in cash. He announced plans to cut the Model T price, raise worker wages, and build the River Rouge plant. The Dodge brothers sued. What the Michigan Supreme Court actually ruled (and what it didn't) is far less dramatic than the myth suggests.
May 155 min read
bottom of page